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The Chinese Market

  • By 2023, e-commerce will account for 64% of sales in China.

  • By 2025, China will achieve 40% of global luxury sales.  

  • 85% of Chinese  are interested in niche brands.

For French brands, the opportunities  thereby are  huge.

But China is a complex and unique market.

Expert in brand development, the bi-cultural team of MaFrance allows you to  check your  growth potential in China .


We offer a unique solution by combining  an e-commerce sales platform,  Live Streaming sales from France.



Experts in made in France in China, we understand your French identity as well as the Chinese market .

From market research to the test phase,

from launch to sales acceleration,

we accompany you step by step

to make you succeed in China,

without financial risk.

Market research

Opportunity analysis

Launch strategy and development


Since 2019,

MaFrance is the benchmark cross-border e-commerce platform for  made in France in China.

Sell your products directly

to a qualified and committed clientele.

Increase your sales with our sales in

Live Streaming

Ensure your sales in complete security and traceability thanks to our NFC technology and  our optimized logistics system ,  in France and China.

WeChat Shop

Weibo store

E-commerce platforms

Live streaming 

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Before any purchase, the consumer needs

to be informed and to be reassured.

Building a strong brand is essential in China.

Based in France and China,

we are experts in promoting French brands to Chinese customers .

We create engaging content

to promote your brand effectively

on Chinese social networks.  

We collaborate with influencers ,

carefully selected  in France and China ,

to increase your notoriety.  

We organize Live Streaming sales to deliver unforgettable brand experiences. 

Content creation

Video creation

Social networks

Influencer marketing


MaFrance, your partner for success in China

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Our ambassador,  

Sophie Marceau

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Bi-cultural team

at your service


NFC authentication technology

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